Opinion: Waiting on Labor Day

You ain’t nobody in Louisiana politics until somebody works for you.

And there are plenty of people being hired by the five major candidates for secretary of state right now. It’s the only statewide election on the fall ballot, so presumably that’s where the money will show up. Presumably. All of the top contenders already have campaign managers or general consultants, and a few even have media consultants lined up as well.

But don’t geek out too hard about the forthcoming attack ads. If political tradition holds, the unofficial start of the 2018 election season this year will be Sept. 3, which is also Labor Day. That’s no coincidence. For many, many moons, consultants, candidates and reporters have pointed to Labor Day as the launching point for media buys, key messaging and hardcore election maneuvering…


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